Although the economy is currently in a horrible recession, the likes of which we have not seen since the great depression, this is still a good time for entreprnuers who are smart, to start a new business. Even in a down market, one of the best investments is a website, because it is easy to start, easy to monotize and because web traffic does not go down during a economic slow period.
Websites are very inexpensive to start especially if you are not paying anyone to develop the site. Buying a webhosting package that has everything you need to build a great website starts at only $4 per month from my host 1and1. For that small fee you get storage, bandwidth, email addresses and a domain name. Then, one of the most important things involved in starting a business is the idea. The idea should be an original service or some type of improvement over an already exsisting service. Blogs are a great example, is blogs there are numerous blogs all over the web but, they are all unique because each writer has their own opinions and writing style. The idea is very important and I reccommend having a very developede idea before investing money and time on developing the site, so that you can make sure that the idea is worthwhile and worth the time and money.
Monetizing websites have been made very easy by Ad services like Google Adsense , Double clik and many other services that let you simply sign up for an account and paste some code on the website. Once running thoses ads you will make money everytime people click on your ads, this is known as pay-per-click. Also, if you would like would like to make more money off of your website you can sell ads on your own to people and choose how you charge. This method usually grosses more money because the fact that you are dealing directly with the sponsors. This process is more work, however, if you site is getting a large amount of traffic, it is worth it because you can make much more money.
Advertising is not nessesary for running a website, as long as you do not mind paying for your web hosting and other fees involved with running your site. In fact, I ran Gdovin.net ad-free for a long time, and i just added ads recently just because I wanted to try and make a little bit of money although I do not expect it to cover all my costs. Ads are your choice it is all a matter of if you can afford to host the website.
As I have said earlir, our economy is not in a very strong place right now, and this causes people to be more thrifty with their money and cut back on frvilous expenses. However, the internet is a major productivity tool and because people use it to get work done, it is not one of the expenses people cutback. In fact, I would say because more people are trying to spend less money so they will start getting more entertainment over the internet because it is usually free or very inexepnsive.
No matter how poor the economy becomes websites are an amazing investment ,l because of the low overhead, and the very large increase in value. I would like to leave you all with a statistic, it has been said that each user of a website is worth $20 of the site’s value, which means you could develop a site that costs you $500 to build. Then. the site grows to have 1 million users and it is worth $20 Million which is a 40,00 percent increase in value. Making money off your websiute is not hard at all and Google adsense makes it easy to setup and track. The internet has become a great way to get information and of getting entertainmment and you never know what idea could be the next Google or Microsoft and can make you a billionaire! Starting a business when many are shutting down is a challenge, I am not saying that it is easy but, with the right idea it can be worth millions of dollars. As Jason Calicasnis of Mahalo says “In Economic Down times, the best investment is investing in yourself” and I believe the best way to do that is through a website.